Founder and News Product Leader

"Building and transforming diverse newsrooms of tomorrow"





Talks and Trainings

Social Networks


<aside> 📰 I am a journalist and storyteller.


<aside> ⚡ I am a leader, a coach, a trainer and a change agent.


<aside> 👩🏻‍🎨 I am also an artist, a baker, a knitter, and an auntie.


About me

Hello, I am Emma Carew Grovum, founder of Kimbap Media - a consultancy that solves problems at the intersection of storytelling, technology, and audience.

I am also a founding community member of the News Product Alliance, lead partner of Media Bridge Partners and Director of Careers and Culture of The Marshall Project.

Today, I'm coaching journalists on leadership, product thinking, and digital transformation, providing anti-racism interventions to bring change to newsrooms.👩‍🏫



What I'm working on



Download the full version of my resume


Kimbap Media Founder 2019 - now Kimbap Media is a consultancy solving problems for news organizations at the intersections of audience and technology.

The Marshall Project Director of Careers and Culture ****2022 - now The Marshall Project is a nonpartisan, nonprofit news organization that seeks to create and sustain a sense of national urgency about the U.S. criminal justice system.

Media Bridge Partners Partner ****2021 - now Media Bridge Partners is a collective of like-minded journalists working to transform news organizations for an anti-racist future.


Prism Board of Directors ****2020 - now

News Product Alliance Director of Programming ****2019 - now


The Reynolds Journalism Institute 2021-2022

The Poynter Institute 2018 – 2019

University of Minnesota-Twin Cities Bachelor of Arts (B.A.) Journalism, Art history, Korean studies 2005-2009