Founder and News Product Leader

"Building and transforming diverse newsrooms of tomorrow"




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<aside> πŸ“° I am a journalist and storyteller.


<aside> ⚑ I am a leader, a coach, a trainer and a change agent.


<aside> πŸ‘©πŸ»β€πŸŽ¨ I am also an artist, a baker, a knitter, and an auntie.


About me

Hello, I am Emma Carew Grovum, the Director of Careers and Culture at The Marshall Project. I lead the recruitment, professional development, workplace culture, and DEI programs of the organization. I also work closely with the organization’s human resources team and managers to enhance existing onboarding experiences for new hires, surveys staff for internal feedback to develop workplace culture initiatives, and designs national and regional staff retreats.

I am also the founder of Kimbap Media - a consultancy that solves problems at the intersection of storytelling, technology, and audience; founding community member of the News Product Alliance and lead partner of Media Bridge Partners.

Today, I'm coaching journalists on leadership, product thinking, and digital transformation, providing anti-racism interventions to bring change to newsrooms.πŸ‘©β€πŸ«



What I'm working on



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The Marshall Project Director of Careers and Culture ****2022 - now The Marshall Project is a nonpartisan, nonprofit news organization that seeks to create and sustain a sense of national urgency about the U.S. criminal justice system.

Media Bridge Partners Partner ****2021 - now Media Bridge Partners is a collective of like-minded journalists working to transform news organizations for an anti-racist future.

Kimbap Media Founder 2019 - now Kimbap Media is a consultancy solving problems for news organizations at the intersections of audience and technology.


Prism Chair, Board of Directors ****2020 - now

News Product Alliance Director of Programming ****2019 - now


The Reynolds Journalism Institute 2021-2022

The Poynter Institute 2018 – 2019

University of Minnesota-Twin Cities Bachelor of Arts (B.A.) Journalism, Art history, Korean studies 2005-2009

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